About us
Carpet (est. 2024) is a design studio crafting grounded brands and artists through bold, refined visuals.
We transform the familiar into the unexpected—creating identities, spaces, and experiences.
We take the familiar and unroll it into something strange, charged, and contemporary. Our name reflects our approach.
Rooted in craft, rich in texture, but always subverting expectation.
Meet the Co-Founders
Chief Creative Officer and Co-Founder of Carpet. Design
Chief Executive Officer and Co-Founder of Carpet. Design
Rada Yovovich, MBA is an entrepreneur and strategic leader with a track record of guiding high-growth organizations through moments of scale, change, and reinvention. She has held senior roles at= healthcare technology and services organizations, partnering closely with founders and executive teams to translate ambitious vision into durable strategy, clear positioning, and disciplined execution. Rada brings a steady hand to complex systems, aligning people, process, and narrative so organizations can move fast without losing coherence.
Blending analytical rigor with creative problem-solving, Rada operates as the strategic captain behind the scenes — setting direction, building operating rhythm, and ensuring ideas become outcomes. Her experience spans growth strategy, product and service design, go-to-market alignment, and organizational operations, allowing her to see both the macro and the mechanics.
With an MBA from the Wharton School and a BA from the University of Chicago, Rada helps scaling companies sharpen their story, strengthen their foundation, and execute with confidence as they grow.
Designer, Illustrator, Educator, and Co-Founder of Carpet. Design
Daniel Lee is a designer and illustrator specializing in brand identity, design systems, and presentation storytelling for institutions, corporations, and emerging brands. He holds an MFA in 2D Design from the Cranbrook Academy of Art and a BS in Digital Communication and Media from Skidmore College. His work has been recognized with Skidmore College’s Miller/Reed Prize in Design, and he has presented at TypeCon’s Type and Design Education Forum in Portland, Oregon.
His projects and exhibitions span Seoul, Chicago, Detroit, Portland, and Upstate New York, including collaborations with the Cranbrook Art Museum for its annual Graduate Degree Exhibition and with the Frank Lloyd Wright Smith House for their Selling to the Smiths exhibition, where he designed and directed brand identity and printed collateral.
Through CARPET, he aims to create expressive yet strategic visual systems that merge storytelling and structure across exhibitions, rebrands, and campaigns. Rooted in curiosity, collaboration, and precision, his objective is to build lasting design frameworks that connect audiences, and contribute to the evolving landscape of contemporary design.